Founder, LOOTERS | Queen of the Universe

There’s a certain feeling—like standing at the helm of a ship you’re steering into uncharted waters. It’s the rush of adventure, the thrill of momentum, and the clarity of purpose. Sarah Lutz is the embodiment of that feeling.

With over 26 years of experience in the music industry, Sarah has built a career defined by bold vision, relentless drive, and a passion for heavy music. She began her journey as a promo rep at Attic Records before moving on to become an agent at The Feldman Agency, while also managing local bands like Cursed, Rammer and The Getaway. In 2006, she founded LOOTERS, a boutique agency dedicated to metal, rock, and punk—genres often overlooked in mainstream representation.

Through LOOTERS, Sarah carved out a vital space in the Canadian music landscape, helping countless bands break through and build lasting careers. She recognized the power of digital media early on, becoming a pioneering force in social media strategy and campaign execution. Her legendary negotiation skills, attention to detail, and deep industry relationships—from labels and managers to promoters and artists—have solidified her reputation as one of the most effective and respected figures in the business.

Known affectionately (and accurately) as the “Queen of the Universe,” Sarah leads a global roster and an experienced team. Her industry-acclaimed LOOTERS distribution list and cutting-edge digital campaigns continue to drive results and shape the future of heavy music marketing.

Her personal mantra—“Takes no prisoners. Leads you to victory.”—is more than a tagline. It’s a proven track record.

If you’re seeking fearless leadership and unmatched expertise in the world of heavy music, LOOTERS is where your journey begins.